Privacy Policy

MyShops · www.myshops.ae

Effective: 21 September 2026

1. Who controls your data

MY SHOPS ELECTRONICS TRADING L.L.C, registered office in Dubai, United Arab Emirates, is the controller of personal data collected through myshops.ae and in our stores.

2. What we collect

You give us: name, email, telephone, delivery and billing address, account credentials, order history, returns and warranty claims, and what you tell our support team.
Collected automatically: IP address, device and browser, pages viewed, referring page, and cookie identifiers — see our Cookie Policy.
From others: payment confirmation from our payment providers, delivery status from couriers, and eligibility decisions from buy-now-pay-later providers. We never receive or store your full card number.

3. Why we use it, and on what basis

To take, fulfil and deliver your order, and to handle returns, refunds and warranty claims — necessary to perform our contract with you.
To issue tax invoices and meet accounting, tax and consumer protection obligations — legal obligation.
To prevent fraud and secure our systems — our legitimate interest.
To send marketing — withdrawable at any time.
To analyse how the site is used and improve it — only with your analytics cookie consent.

4. Who we share it with

Payment providers, delivery partners, buy-now-pay-later providers, our IT and hosting suppliers, brands and their authorised service agents where a repair or warranty claim requires it, other MyGroup Holding companies where needed to serve you, and authorities where the law requires.

We do not sell your personal data.

5. How long we keep it

Data, including account and marketing information, will be retained until you request its deletion or withdraw your consent, unless we are required by law to retain certain information for a longer period.

6. Your rights

Under Federal Decree-Law on the Protection of Personal Data you may request access to your data, correction, deletion, restriction of processing, a portable copy, and you may object to processing or withdraw consent.

Write to support@myshops.ae and we will respond within 1–5 days.

7. Changes

We post changes here with a new effective date, and tell you directly where the change is significant.